Bliss Burgers

Bliss Burgers – Vegan Heaven: a retro‑inspired vegan burger brand blending nostalgic diner vibes with a modern, plant‑based twist—full identity from logo to interiors and menu.

Restaurant

Branding

Services

Branding & Marketing Visual System

Industry

Food & Beverage (Vegan/QSR)

Client

Bliss Burgers – Vegan Heaven

Tools

Challenge and Objectives

Bliss Burgers needed a distinctive identity that felt nostalgic yet fresh—capturing classic diner warmth while signaling premium, modern, plant‑based food. The brand had to translate seamlessly from signage and interiors to packaging, menus, and social.

The context

Launching a vegan burger concept with retro roots
Need for a cohesive identity across physical and digital touchpoints
Aim: craveable, memorable, and instantly recognizable

The challenge

Balancing nostalgia with a contemporary, plant‑forward message
Ensuring legibility and production readiness across signage, menus, and packaging
Creating a system that scales for future locations and campaigns

Strategy and Approach

Build a flexible brand system that merges retro cues (type, color, pattern) with clean, modern structure—so it feels warm and familiar, but crisp and current. Every element optimized for real‑world use: interiors, print, and social.

Brand system and formats

Logo suite (primary, secondary, badge/monogram)
Color palette: nostalgic diner hues with fresh greens
Type pairing: retro headline + modern, readable body
Graphic assets: patterns, icon set, illustration accents
Menu and packaging templates for quick updates
Interior decor concepts: signage, wall art, wayfinding
Social starter kit: post/story templates and photo direction

Execution and Outcomes

Delivered a complete identity ready to roll out across the restaurant experience—from curb appeal to table touchpoints—creating a cohesive, crave‑worthy brand customers remember and share.

Highlights