Illustrofia
Illustrofia: a purpose-driven brand that merges light (Illus) and feminine wisdom (Sofia) to champion wellness, consciousness, and planetary healing. Full identity build from logo to guidelines.
Services
Brand Strategy, Brand Guidelines
Industry
Wellness / Social Impact
Client
Illustrofia
Tools
Vision & Needs
Illustrofia set out to become a movement for self-conscious living and global goodwill. To rally partners and communities, it needed an identity that radiates light, wisdom, and compassion while remaining practical for digital and print use.
Core aspirations
Express divine-feminine wisdom and healing light
Attract wellness ventures, NGOs, and conscious consumers
Provide a toolbox that scales from social posts to retreats and products
Branding challenges
Balance spiritual warmth with modern credibility
Ensure legibility across calm, muted palettes
Build assets that diverse partners can adopt with ease
Identity Framework
The system leans on soft luminosity, organic geometry, and mindful typography to evoke guidance and gentle empowerment.
Signature elements
Logo suite: sun-orb mark + wordmark variations
Palette: dawn neutrals with radiant accent gold
Type: serene serif for headlines, clean sans for body
Motifs: subtle light rays and mandala lines
Voice: inclusive, encouraging, quietly authoritative
