Creatir
Creatir Energy Drink: a bold, organic energy brand for creatives 18–35—logo, packaging, and promo assets crafted in a 10‑hour sprint to spark originality and momentum.
Services
Brand identity, Packaging
Industry
Beverage (Functional/Organic)
Client
Creatir Energy Drink
Tools
Brief and Constraints
Creatir needed a distinctive brand that speaks to creatives—fresh, energetic, and original—delivered within a strict 10‑hour challenge. The identity had to stand out on shelf and on social, with a tight, cohesive system across logo, can design, and promo.
Context and goals
Target: creatives aged 18–35 seeking clean energy
Deliverables: logo, packaging, social promo concepts
Constraint: full concept in 10 hours—no compromise on clarity or impact
Key challenges
Create a memorable shelf presence quickly
Balance organic cues with high energy and originality
Build a system that scales to flavors and campaigns
Direction and Design System
A visual identity rooted in “mind‑opening journey”—abstract patterns, a vibrant three‑color palette, and kinetic typographic moments. The system was built to be modular for fast iteration and future flavor extensions.
Core elements and formats
Logo: energetic mark with creative spark cues
Palette: three bold hues for instant recognition and line extension
Patterns: abstract, dynamic forms to signal ideas in motion
Packaging: can layout with strong hierarchy and flavor variants
Promo: social visuals optimized for motion, hooks, and readability
System: quick‑apply templates for future assets
Delivery and Impact
Within 10 hours, I shipped a cohesive brand kit—logo, packaging, and social assets—that feels fresh, premium, and immediately recognizable to the creative crowd.
Highlights
Distinctive logo and modular can system ready for multiple flavors
Vibrant palette and abstract patterns that translate to motion and print
Social promos designed for scroll‑stopping impact
Clear specs and a lightweight guideline for consistent rollout
