Klap
Way Field Studios is a cutting-edge creative agency that brings innovative designs and strategic solutions to life.
Services
Graphic design, video editing, content design, ad creative, OOH/billboards, merchandising design
Industry
Refurbished electronics / sustainable tech
Client
Klap.ro
Tools
Challenge and Objectives
Klap, a refurbished tech brand, needed a cohesive visual presence that worked across social, ads, and real spaces—communicating trust, quality, and sustainability while supporting growth.
The context
Brand spread across multiple channels with inconsistent visuals
Need for scalable assets: social, ad banners, billboards, office
Goal to build recognition and credibility quickly
The challenge
Fragmented content and styling hurt engagement and campaign performance
No unified system to keep speed and quality high
Limited translation of the digital brand into physical touchpoints
Strategy and Approach
Create a flexible brand system and content framework that scales from a carousel to a billboard, supported by fast production workflows and clear feedback loops.
Brand system and formats
Defined color, type, grid, iconography, and motion cues
Set content pillars: product quality, sustainability, tips/how‑tos, community
Mapped pillars to formats: carousels, TikTok/Reels, static/animated ads
Built reusable templates for social, banners (Google/Facebook), and OOH
Execution and Outcomes
Delivered consistent creative across channels and spaces—social kits, short‑form video, performance ad units, and in‑office brand—resulting in a recognizable identity and faster production.
Highlights
Weekly social kits and Reels/TikToks optimized for hooks and watch‑through
Campaign banners and billboards with strong hierarchy, ready for A/B tests
Office wallpapers and merchandise that reinforce the brand in real spaces
